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IA's CVRE is a new artist hailing from UK Milton Keynes, making what has recently been called "conscious R&B". IA's CVRE aims to bring an element of depth through all facets of his art in counter-intuitive ways.


Drawing a line between the fundamental and abstract; and blurring the line between reality and fiction, IA is a conceptual artist down to every facet of his work: audio, visual and literary. Having been drawn to the chill cousin of hip-hop from a young age; IA mainly derived his styles from alternative R&B; crafting a sound relative to the likes of Frank Ocean and Drake.


His philosophical inclinations that went against the grain often made IA feel as though he was “a mad kid in a good city” as opposed to the common story of a good kid in a mad city. The hopeless romantic (he refers to himself as in recent single ‘No Games’) spent the majority of his adolescence in Milton Keynes and Brighton after moving from London; drawing inspiration from the beauty and insanity perceived in his socio-cultural environment.


WHO IS THEN CVRE? According to IA, ‘CVRE’ (pronounced cure) is the personification of his potential which he conceptualized in his darkest time as he struggled with depression and felt “unworthy of his own greatness”.

This dichotomy is something IA portrays by creating a meticulously crafted world in which CVRE, the idealist ventures to optimistically address insecurity in order to grow, running counter to the philosophy of the more pessimistic yet pragmatic counterpart: IA. In March 2021 he released his debut single ‘Impatient’ which featured a unique music video that did exceedingly well on YouTube, followed by ‘No games’ which was aired on BBC radio with current listeners often critiquing his songs as being “episodic” and “Happy but sad”.

Following the release of his third single “Talk AboutIA intends to release his debut EP in the former half of 2022. Venturing to combine his passion for philosophy with his skill in music, IA endeavors to nurture a strong symbiosis between music and narrative through his visuals; communicating his thesis to the world by showing as well as telling.

IA's CVRE’s music styles are Pop soul, R&B, Singer-songwriter, Soul Authentic, Catchy, Chill, Creative, Eclectic, Unique, Meaningful lyrics, Melodic, and Original.

Available on Spotify, Composer, On stage experience, Unsigned artist, and Upcoming project.



INSTAGRAM: https://www.instagram.com/insta_for_ia/

SPOTIFY: https://open.spotify.com/artist/1mHKk21KP1NH5hcml5tNFy?si=-UnPvFMNRWmT_Kn1NMONog

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