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2012Beach is an artistic collective created by H13NrV in April 2018. The purpose of the collective is to promote artistic independence the "do it yourself" or "DYI" by showing that it is possible to be free throughout the artistic process: compose, produce his clips, design his visuals, and have control over his style and communication

When the collective 2012Beach hosted the release party for its “purple / mauve” project back in October 2021, something became obvious. The party was more than a celebration of 2012Beach achievements. In fact, it was about dedication, passion, togetherness, and brotherhood. To sum it up, on that day, people came together to celebrate Hip-Hop Culture and it became clear that this energy had to be shared via what we do best: music.

 


As clear as it was for us that we wanted to celebrate Hip-Hop Culture with this project, we had to make sure the people checking it out would understand it too. And the best way to achieve that we came up with, was by introducing the mix-tape through a video of us sharing our visions of what Hip-Hop is, and why we were so infatuated with this culture.


2012Beach stands for artists being able to fully express themselves while being true to who they are. Mastering poetry means understanding how words can be violent and how useful this violence can be to make a point.

 

Unfortunately, that knowledge isn’t common, forcing Hip-Hop into that often looked down upon and heavily stigmatized genre, despite its undeniably mainstream appeal. That being said, it was very important for 2012Beach to show how professional and invested the artists were. So we made a video for each track to make sure that nobody questions the fact that our minds were put at work when they see us.

OnTheSceneNY’s Feedback: The 2012Beach are very collaborative in their work. The sound and video background are evidence of sound thinking. We will share their work on our site for others to scrutinize.

2012Beach works best on Hip-hop, Rap in English, French rap Chill, Groovy, Indie, Early project, On stage experience, Strong social media presence, Supported artist, Unsigned artist, Upcoming project, & Young talents.

 

Instagram: https://www.instagram.com/2012beach/?hl=fr

Spotify: https://open.spotify.com/artist/3qGliNICqfQFMXxxrXSVp5

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